Clio Alum Launches Legal Tech Startup

Law firms should design practice area pages like Amazon product pages, answering objections, building trust, and reducing friction to boost conversions.

The buyer’s journey is the process consumers go through to become aware of, evaluate, and ultimately purchase a service or product.

Most law firms misattribute leads to the wrong channels. Connecting ad data to intake workflows and CRM reveals which channels actually produce signed clients, enabling smarter budget decisions.