Blog

Whether you’re a lawyer, marketer, consultant, or more we’re on a mission to make things easier for you.
Our blog is the perfect place to learn and stay up-to-date with all things legal.

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Lawyers
News & Press

Lawyers

11
min read

Why Your CRM Is Full of Garbage Data (And How Pre-Screening Fixes It)

November 28, 2025

Most law firm CRMs fail because they are filled with incomplete, duplicate, and low-quality data. The issue is not the software; it is the unqualified information entering it. Pre-screening workflows prevent garbage data and keep your CRM clean and useful.

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Lawyers

10
min read

The Lead Velocity Problem: Why Speed-to-Lead Matters Less Than Lead Quality

November 26, 2025

Most firms chase speed-to-lead, but fast responses to low-quality inquiries waste time and money. Pre-qualified leads convert better, reduce intake strain, and drive higher revenue. The real advantage comes from lead quality, not speed.

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Lawyers

8
min read

The Client Journey Map: Where Law Firms Lose Prospects Between Click and Consultation

November 24, 2025

Most firms lose prospects between the first click and a booked consultation. Traffic is not the issue; drop-offs are. By fixing confusing pages, weak forms, slow responses, and scheduling friction, firms convert more visitors into qualified consultations.

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Lawyers

10
min read

How to Reduce No-Show Consultations by 40% with Better Pre-Qualification

November 19, 2025

Law firms don’t have a reminder problem, they have a qualification problem. No-shows happen when uncommitted prospects book easily. Smarter pre-qualification filters for intent, boosts show rates, and fills calendars with clients ready to hire.

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Lawyers

6
min read

How to Calculate Your True Cost Per Qualified Lead (And Why Most Firms Get It Wrong)

November 10, 2025

Most firms measure cost per lead incorrectly by counting every inquiry instead of only qualified prospects, which wastes money and hides true performance. Pre-qualification tools like Lawbrokr fix this by filtering leads upfront and revealing the real cost to acquire clients who are actually a fit.

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News & Press

4
min read

Lawbrokr Launches Lawbrokr Enterprise and AI-Marketing Assistant to Improve Digital Intake

October 9, 2025

Lawbrokr launched Lawbrokr Enterprise to help partners boost law firm conversions, with Lawyer.com as the first pilot. The company also announced Justice, an AI marketing assistant now in beta.

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Lawyers

8
min read

The Death of the Generic Contact Form: Data-Driven Alternatives That Convert

November 6, 2025

Generic contact forms waste marketing dollars and lose qualified clients, while data-driven, interactive pre-qualification converts more leads. Lawbrokr uses engagement and smart filtering to boost lead quality and reduce wasted time.

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Lawyers

7
min read

Why Law Firms Need Landing Pages for Every Practice Area (And How to Build Them Fast)

November 3, 2025

Practice-area landing pages convert better than generic forms because they speak to specific legal needs. Lawbrokr makes it fast to build these pages and turn more visitors into quality leads.

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Lawyers

8
min read

The Hidden Cost of "Free Consultations": Why Your Time Is Your Most Valuable Asset

October 29, 2025

Free consultations waste time when unqualified leads reach attorneys, but pre-qualifying prospects upfront prevents that loss. Lawbrokr filters out bad leads early so firms spend their time only on clients who are ready and qualified.

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Lawyers

7
min read

What Law Firms Don't Know About Web Traffic Conversion Rates

October 27, 2025

Most firms lose clients due to hidden conversion issues on their websites, not a lack of traffic. Fixing these barriers and using interactive workflows like Lawbrokr turns more visitors into qualified clients.

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Lawyers

6
min read

The Law Firm Marketing Audit: 12 Conversion Killers Hiding in Your Funnel

October 22, 2025

Most law firms lose clients because their websites create friction and fail to qualify visitors, but replacing outdated forms with interactive workflows can dramatically increase conversions. Lawbrokr helps firms turn existing traffic into more qualified leads without spending more on marketing.

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Lawyers

7
min read

Workflows vs. Chatbots: Why One Qualifies the Other Just Responds

October 16, 2025

Chatbots help law firms engage visitors quickly but fall short when it comes to qualifying leads. Lawbrokr’s interactive workflows go further by guiding prospects through structured, gamified experiences that capture detailed data, improve lead quality, and increase conversions.

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Lawyers

7
min read

The ROI of Pre-Qualification Software

October 13, 2025

Lawbrokr’s interactive pre-qualification software replaces outdated contact forms with engaging workflows that filter out unqualified leads and boost conversions. By capturing richer data and improving the client experience, law firms save time, lower costs, and win more clients.

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Lawyers

5
min read

Conversion Psychology for Law Firms: What E-Commerce Knows That Legal Doesn't

August 28, 2025

Law firm websites still act like digital business cards while e-commerce brands use psychology to build trust and drive sales. By applying those same tactics like personalization, social proof, and interactive intake, law firms can convert more visitors into clients.

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Lawyers

5
min read

The Gamification Shift: Why Legal Consumers Want to Self-Qualify (And How to Let Them)

August 26, 2025

By replacing outdated contact forms with interactive, mobile-friendly workflows, law firms can engage prospects, pre-qualify cases, and boost conversion rates up to 5x.

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Lawyers

5
min read

Why Interactive Workflows Outperform Traditional Contact Forms 3:1

August 21, 2025

Most law firms lose leads to outdated contact forms that don’t match how clients make decisions. Lawbrokr’s interactive workflows feel conversational, work seamlessly on mobile, and guide prospects with personalized questions, tripling conversion rates and delivering market insights that improve marketing and service strategy.

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Lawyers

6
min read

Pre-Qualification vs. Post-Contact Screening: The Revenue Impact Law Firms Miss

August 19, 2025

Most law firms lose clients to outdated contact forms that convert only 3–7%. Lawbrokr’s interactive workflows pre-qualify leads, boost conversions up to 5x, and give firms valuable data to win more cases from the same traffic.

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Lawyers

7
min read

How Interactive Workflows Beat Traditional Intake

August 7, 2025

Most firms are paying to drive traffic, but losing leads at the intake stage because generic forms just don’t cut it anymore. People want a guided, human-feeling experience—especially when dealing with legal stress. Interactive workflows like Lawbrokr’s help firms qualify leads faster, build trust early, and convert more visitors without spending more on ads.

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Lawyers

5
min read

From Bounce to Billable: Turning Website Visitors into Qualified Leads

July 31, 2025

Law firms don’t have a traffic problem, they have a conversion problem. Most visitors bounce because static contact forms feel cold and confusing. Replacing them with interactive workflows helps people feel guided, not pressured — and turns way more clicks into real leads.

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Lawyers

6
min read

Marketing Attribution Lie: Why Your Campaigns Aren’t Converting

July 8, 2025

Legal marketing metrics may look strong, but if leads aren’t converting, the problem lies in outdated intake - not your ads. Lawbrokr replaces generic forms with guided, interactive workflows that pre-qualify leads, improve conversion rates, and give firms the data they need to align marketing with real business results.

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Lawyers

6
min read

How Law Firms Waste 60% of Their Marketing Budget on Unqualified Leads

July 17, 2025

Law firms pour money into marketing, but outdated intake lets the best leads slip away. Lawbrokr changes that with smart, interactive pre-qualification that turns clicks into real clients.

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Lawyers

4
min read

The Opportunity Cost of Contact Forms: How Traditional Intake Kills Conversion

July 2, 2025

Traditional contact forms create friction, lack guidance, and lead to lost opportunities. Replacing them with modern intake tools helps law firms convert more qualified leads, gain better insights, and improve marketing ROI.

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Lawyers

4
min read

Why Your Google Ads Are Driving Dead-End Consultations

June 24, 2025

Law firms waste money on Google Ads when poor intake processes fail to convert clicks into clients. Outdated forms don’t engage or qualify leads, leading to high bounce rates and low ROI. Platforms like Lawbrokr replace static forms with guided, interactive workflows that pre-qualify leads, collect better data, and improve conversion rates, turning more traffic into real cases.

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Lawyers

5
min read

How to Optimize Your Chatbot Strategy

June 18, 2025

Chatbots alone can't fix a law firm's lead conversion problem. Real results come from integrating chat, phone tracking, and guided digital workflows. Lawbrokr helps firms do exactly that.

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Lawyers

4
min read

Using Data and Analytics to Improve Your Law Firm’s Marketing Performance

October 21, 2024

In today’s data-driven world, law firms that leverage data and analytics in their marketing strategies can gain a significant competitive edge. By analyzing key metrics and performance indicators, you can make informed decisions, optimize your marketing efforts, and achieve better results. In this article, we’ll explore how to use data and analytics to enhance your law firm’s marketing performance and drive growth.

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Lawyers

4
min read

How to Optimize Your Law Firm's Google My Business Profile

October 14, 2024

In today’s digital age, having a strong online presence is essential for law firms looking to attract new clients and grow their practice. One of the most powerful tools for improving your local online visibility is Google My Business (GMB). A well-optimized GMB profile can help your law firm appear in local search results, increase your chances of being discovered by potential clients, and provide key information about your services. In this article, we’ll explore how to optimize your law firm’s Google My Business profile to maximize its impact.

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Lawyers

2
min read

The Benefits of Blogging for Law Firms: Driving Traffic and Building Authority

October 9, 2024

In an increasingly digital world, establishing a strong online presence is essential for law firms looking to attract clients and build their brand. One of the most effective ways to achieve this is through blogging. Regularly publishing high-quality blog content can drive traffic to your website, enhance your firm’s authority, and ultimately lead to more client inquiries. In this article, we’ll explore the benefits of blogging for law firms and provide tips on how to get started.

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Lawyers

3
min read

Client Retention Strategies: How to Keep Your Law Firm’s Clients Coming Back

October 7, 2024

In the legal industry, building and maintaining strong client relationships is crucial for long-term success. While attracting new clients is important, retaining existing ones is equally vital. Repeat clients not only provide a steady stream of revenue but also contribute to your firm’s reputation through word-of-mouth referrals. In this article, we’ll explore effective client retention strategies that can help your law firm keep clients coming back.

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Lawyers

3
min read

Legal Industry Trends: What’s Shaping the Future of Law Firm Marketing?

October 2, 2024

The legal industry is undergoing significant transformation, driven by changes in technology, client expectations, and competitive pressures. As law firms navigate this evolving landscape, staying ahead of the latest marketing trends is crucial for attracting clients and maintaining a competitive edge. In this article, we’ll explore the key trends shaping the future of law firm marketing and provide insights on how your firm can adapt to these changes.

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Lawyers

3
min read

Using Video Marketing to Showcase Your Law Firm's Expertise

September 30, 2024

In the digital age, video marketing has emerged as one of the most powerful tools for law firms to showcase their expertise, connect with potential clients, and build their brand. With more consumers turning to video content for information and entertainment, law firms that leverage this medium can significantly enhance their online presence and attract more clients. In this article, we’ll explore how to use video marketing effectively to highlight your law firm’s expertise and drive business growth.

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Lawyers

2
min read

How to Create a Law Firm Marketing Plan That Delivers Results

September 25, 2024

In a competitive legal landscape, a well-structured marketing plan is essential for law firms aiming to attract new clients, build their brand, and achieve long-term success. A strategic marketing plan not only provides direction but also ensures that your efforts are aligned with your firm’s goals and target audience. In this article, we’ll walk you through the steps to create a law firm marketing plan that delivers measurable results.

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Lawyers

3
min read

Building an Effective Law Firm Website: Best Practices and Tips

September 23, 2024

In today’s digital landscape, your law firm’s website is often the first point of contact for potential clients. It’s more than just an online brochure—it’s a critical tool for building trust, demonstrating expertise, and converting visitors into clients. A well-designed, user-friendly website can set your firm apart in a competitive market. This article will explore the best practices and tips for building an effective law firm website that drives results.

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Lawyers

3
min read

The Role of PPC Advertising in Law Firm Marketing

September 18, 2024

In the highly competitive legal industry, law firms are constantly seeking effective ways to attract new clients and grow their practice. While organic search and content marketing are essential components of a successful digital strategy, Pay-Per-Click (PPC) advertising offers a powerful and immediate way to increase visibility and drive targeted traffic to your website. In this article, we’ll explore the role of PPC advertising in law firm marketing and provide insights on how to leverage this tool to maximize your firm’s success.

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Lawyers

2
min read

Local SEO for Law Firms: How to Dominate Your Market

September 16, 2024

In the highly competitive legal industry, standing out in your local market is crucial for attracting new clients and growing your practice. Local Search Engine Optimization (SEO) is a powerful strategy that helps law firms improve their visibility in local search results, ensuring that potential clients in your area can easily find and contact you. In this article, we’ll explore the key components of local SEO for law firms and provide actionable tips to help you dominate your local market.

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Lawyers

4
min read

How to Measure the Success of Your Law Firm’s Marketing Campaigns

September 12, 2024

In today's competitive legal market, measuring the success of your marketing campaigns is essential for ensuring that your efforts are driving the desired results. Without proper measurement, it’s impossible to know what’s working, what’s not, and how to optimize your strategies for better performance. This article will guide you through the key metrics and tools you need to effectively measure the success of your law firm’s marketing campaigns.

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Lawyers

2
min read

5 Common Marketing Mistakes Law Firms Make (And How to Avoid Them)

September 9, 2024

Effective marketing is essential for law firms looking to attract new clients, build their brand, and grow their practice. However, even the most well-intentioned marketing efforts can fall short if common mistakes are made. In this article, we’ll explore five common marketing mistakes that law firms make and provide actionable tips on how to avoid them.

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Lawyers

3
min read

Email Marketing for Law Firms: Building Trust and Growing Your Client Base

September 4, 2024

In the digital age, email marketing remains one of the most effective tools for law firms to connect with potential clients, nurture existing relationships, and grow their client base. When done right, email marketing can build trust, establish your firm as an authority in your field, and ultimately drive more business. This article will explore the importance of email marketing for law firms and provide actionable tips to help you maximize its impact.

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Lawyers

4
min read

The Importance of Branding for Law Firms: How to Stand Out in a Crowded Market

September 2, 2024

In today’s competitive legal industry, standing out from the crowd is more challenging than ever. With thousands of law firms vying for the same clients, having a strong and distinctive brand is crucial for attracting attention and building trust. But what exactly does branding mean for law firms, and how can it help you differentiate your practice? In this article, we’ll explore the importance of branding for law firms and provide actionable tips on how to create a brand that sets you apart in a crowded market.

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Lawyers

3
min read

Maximizing Your Law Firm’s Online Presence: A Step-by-Step Guide

August 28, 2024

In today’s digital-first world, having a strong online presence is essential for law firms looking to attract new clients and build their brand. However, simply having a website is not enough. To stand out in a crowded market, law firms need to implement a comprehensive online strategy that maximizes visibility, engages potential clients, and establishes authority in their practice areas. This step-by-step guide will walk you through the key strategies to enhance your law firm’s online presence.

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Lawyers

4
min read

Why Content Marketing is Essential for Law Firm Growth

August 26, 2024

In today’s competitive legal landscape, traditional marketing tactics alone are no longer sufficient to attract and retain clients. Law firms that want to stand out must embrace content marketing as a key component of their growth strategy. Content marketing involves creating and sharing valuable, relevant, and consistent content to attract and engage a target audience. This article explores why content marketing is essential for law firm growth and provides actionable tips for implementing an effective content strategy.

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Lawyers

3
min read

Top SEO Tips for Law Firms: Get Found by More Clients Online

August 21, 2024

In the digital age, having a strong online presence is essential for law firms that want to attract new clients and grow their practice. Search Engine Optimization (SEO) is a key component of any successful online marketing strategy, helping your law firm get found by potential clients who are actively searching for legal services. In this guide, we’ll explore the top SEO tips for law firms that can help you improve your search rankings and drive more traffic to your website.

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Lawyers

4
min read

How to Use Social Media to Attract More Clients to Your Law Firm

August 19, 2024

In today's digital age, social media has become an indispensable tool for law firms looking to attract new clients and build their brand. However, effectively leveraging social media requires more than just posting updates about your services. It involves a strategic approach that aligns with your firm's goals and the needs of your target audience. This guide will walk you through the essential steps to using social media to attract more clients to your law firm.

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Lawyers

4
min read

10 Marketing Strategies Every Law Firm Needs to Implement Today

August 14, 2024

In today’s competitive legal landscape, having a strong online presence is not just an option — it’s a necessity. Law firms must adopt effective marketing strategies to attract new clients and grow their practice. Below are ten marketing strategies that every law firm should implement to stay ahead of the competition.

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Lawyers

4
min read

The Ultimate Guide to Law Firm Marketing in 2024

August 12, 2024

As we move further into 2024, the landscape of law firm marketing continues to evolve at a rapid pace. To stay ahead of the competition and attract more clients, it’s crucial for law firms to adapt to new trends and technologies. This guide provides a comprehensive overview of the most effective law firm marketing strategies for 2024, helping you build a robust marketing plan that drives growth.

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Lawyers

3
min read

Revamping Your Law Firm's Marketing Strategy for the Modern Age

October 25, 2023

Law firm marketing is moving to digital strategies like SEO and PPC for better ROI. Budgets vary based on specialization and competition. Key strategies include website optimization, uniqueness, expertise showcasing, SEO, content engagement, and Google Ads.

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Lawyers

3
min read

Maximizing Lead Generation: The Power of Dynamic Workflows Over Static Forms

October 6, 2023

Dynamic workflows are proven to perform better than static forms in lead generation. Workflows engage users, gather richer data, and enhance personalization. Learn about user psychology and essential tips for creating effective workflows that yield high-quality leads and transform your lead generation strategies.

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Lawyers

4
min read

Unleashing the Power of AI in Ad Campaigns

October 2, 2023

AI is revolutionizing the advertising space by enabling personalized ad campaigns, optimizing ad spending, enhancing creative content generation, and providing predictive analytics and consumer insights. Responsible AI use in advertising is necessary to thrive in this evolving landscape.

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Lawyers

4
min read

Driving Business Growth Through Effective Ad Strategies

September 22, 2023

In today's highly competitive business landscape, advertising isn't just about getting your brand out there; it's about driving growth, reaching your target audience, and achieving remarkable results. Effective ad strategies can make the difference between a stagnant business and one that experiences exponential growth.

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Lawyers

4
min read

Exploring Google Local Services Ads for Lawyers

September 14, 2023

As potential clients increasingly turn to the internet to find legal services, lawyers need to adopt innovative advertising strategies to connect with their target audience. Google's Local Services Ads (LSAs) have emerged as a powerful tool for lawyers to enhance their online presence and attract local clients.

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Lawyers

3
min read

Leveraging Google Pay-Per-Click and Local Services Ads

September 12, 2023

Two powerful tools that can significantly boost a lawyer's visibility and client base are Google Pay-Per-Click (PPC) advertisements and Local Services Ads (LSAs).

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Lawyers

4
min read

Exploring Google Pay-Per-Click Ads for Lawyers

September 6, 2023

Pay-Per-Click (PPC) advertising has emerged as a potent tool in the legal profession's arsenal, offering the ability to reach a targeted audience and showcase legal expertise.

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Lawyers

4
min read

Rethinking Contact Forms

July 31, 2023

In the rapidly evolving digital landscape, law firms need to stay ahead of the curve to attract and convert potential clients effectively. One aspect that has lost its appeal over the years is the traditional "Contact Us" form.

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Lawyers

3
min read

The Evolution of SMB Law Firms: The Rise of the Chief Operations Officer

June 9, 2023

The legal landscape is evolving rapidly. This transformation is especially prominent in small and medium-sized businesses (SMB) law firms. One significant shift is the adoption of a new role: the Chief Operations Officer (COO).

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Lawyers

2
min read

Harnessing the Power of LinkedIn for Lawyers and Law Firms

June 5, 2023

In today’s digital age, having an online presence is essential for any business. For lawyers and law firms, LinkedIn can be a powerful tool to build relationships, network with potential clients, and showcase the firm’s expertise. Let’s take a look at how lawyers and law firms can make the most of this powerful platform.

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Lawyers

3
min read

Guiding Clients through the Buyer's Journey in the Legal Industry

June 1, 2023

The buyer’s journey is the process consumers go through to become aware of, evaluate, and ultimately purchase a service or product.

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Lawyers

2
min read

Enhance Your Legal Practice with Lawbrokr & MyCase 

May 10, 2023

We're thrilled to announce an exciting new integration with MyCase. This integration comes with a bundle of benefits to ensure that you efficiently streamline your workflow, improve lead quality, and increase productivity within your law firm. 

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Lawyers

2
min read

The Benefits of Networking for Lawyers and Law Firms

April 26, 2023

Lawbrokr expanded on its conversation with Steve Fretzin (Be That Lawyer), and provided further insights in this blog post; How to become an effective networker!

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Lawyers

2
min read

How Storytelling Can Help Your Law Firm Grow

April 21, 2023

Stories can be powerful tools for businesses, especially law firms. Storytelling is a great way to engage potential clients, build trust and credibility, and grow your business.

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Lawyers

2
min read

Why Short-Form Video is Essential to your Digital Marketing Strategy

April 4, 2023

Short-form video is an effective way for lawyers and law firms to market themselves in today’s digital world.

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News & Press

3
min read

15 Startups Making Waves in Canada

March 27, 2023

In Canada, there is no shortage of innovative startups that are leveraging technology to bring value to consumers and disrupt traditional industries.

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Lawyers

2
min read

How To Build a Legal Brand

March 22, 2023

Building a legal brand is a critical step for any law firm or legal professional.

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Lawyers

2
min read

Leveraging Data Insights to Optimize Law Firm Marketing Spending

March 8, 2023

As competition in the legal industry continues to increase, law firms must look for ways to optimize their marketing spend and determine which clients they should focus on.

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Lawyers

2
min read

How Law Firms Can Benefit from a Dedicated Hyperlink

March 1, 2023

Law firms are constantly looking for ways to streamline and standardize their practice.

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Lawyers

2
min read

Utilizing Pre-screening Workflows to Improve Law Firm Operations

February 27, 2023

As a law firm, it’s important to maximize your time and resources in order to provide the most effective service for your clients.

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Lawyers

2
min read

How Landing Pages Can Help Your Law Firm Grow

February 15, 2023

Simply having a website is not enough to ensure success. Most successful businesses have one or more landing pages, and law firms are no exception.

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Lawyers

5
min read

How Pre-Qualification for Law Firms Improves ROI

January 18, 2023

Pre-qualification can help build income, experience and reputation—but just because you can represent a client doesn’t always mean that you should.

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Lawyers

2
min read

The Future of Law: What to Expect in 2023

November 30, 2022

As a lawyer, it is important to stay abreast of the latest developments, trends, and technologies that are shaping the profession.

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Lawyers

5
min read

Legal Intake Solutions: 5 Alternatives to Consider

November 16, 2022

For lawyers and law firms, client intake is an essential part of managing their business.

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Lawyers

2
min read

How Lawyers Can Convert More Leads Into Clients

October 19, 2022

Every lawyer knows that generating leads is essential to the success of their practice.

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Lawyers

4
min read

How to Increase your Clientele with Top of the Funnel Sales & Marketing Techniques

October 12, 2022

A great way to get new clients is through top-of-the-funnel sales techniques.

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News & Press

2
min read

Lawbrokr Releases Its First Legal Commerce Solution, The Lawbrokr Storefront. 

October 6, 2022

Today, Lawbrokr launches its first legal commerce solution, the Lawbrokr Storefront.

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News & Press

4
min read

Legal's First Customer Experience Platform Powered by Lawyers

April 7, 2022

Introducing Lawbrokr: Legal’s First Customer Experience Platform Powered by Lawyers

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News & Press

4
min read

Accessing Legal Services Should Be Easy and Straightforward

April 7, 2022

Introducing Lawbrokr: Legal’s First Customer Experience Platform Powered by Lawyers

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News & Press

4
min read

Clio Alum Launches Legal Tech Startup

January 24, 2022

Clio Alum Launches Legaltech Startup Lawbrokr To Match Consumers With Lawyers

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Lawyers

min read

How Law Firms Can Meet Consumer Expectations

April 4, 2022

How legal services are delivered is changing. The adoption of technology—accelerated by the pandemic—affects how clients prefer to conduct business, and law firms need to keep pace.

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Lawyers

3
min read

The Power of Diversification

March 29, 2022

I bet this is the first blog you’ve ever read that just made you raise your hand!

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Lawyers

2
min read

The Value of Consistent Communication

February 21, 2022

When thinking about consistent communication, it usually means two things; repetition and frequency.

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Lawyers

11
min read

Why Your CRM Is Full of Garbage Data (And How Pre-Screening Fixes It)

November 28, 2025

Most law firm CRMs fail because they are filled with incomplete, duplicate, and low-quality data. The issue is not the software; it is the unqualified information entering it. Pre-screening workflows prevent garbage data and keep your CRM clean and useful.

Read more

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Lawyers

10
min read

The Lead Velocity Problem: Why Speed-to-Lead Matters Less Than Lead Quality

November 26, 2025

Most firms chase speed-to-lead, but fast responses to low-quality inquiries waste time and money. Pre-qualified leads convert better, reduce intake strain, and drive higher revenue. The real advantage comes from lead quality, not speed.

Read more

icon

Lawyers

8
min read

The Client Journey Map: Where Law Firms Lose Prospects Between Click and Consultation

November 24, 2025

Most firms lose prospects between the first click and a booked consultation. Traffic is not the issue; drop-offs are. By fixing confusing pages, weak forms, slow responses, and scheduling friction, firms convert more visitors into qualified consultations.

Read more

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Lawyers

10
min read

How to Reduce No-Show Consultations by 40% with Better Pre-Qualification

November 19, 2025

Law firms don’t have a reminder problem, they have a qualification problem. No-shows happen when uncommitted prospects book easily. Smarter pre-qualification filters for intent, boosts show rates, and fills calendars with clients ready to hire.

Read more

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Lawyers

6
min read

How to Calculate Your True Cost Per Qualified Lead (And Why Most Firms Get It Wrong)

November 10, 2025

Most firms measure cost per lead incorrectly by counting every inquiry instead of only qualified prospects, which wastes money and hides true performance. Pre-qualification tools like Lawbrokr fix this by filtering leads upfront and revealing the real cost to acquire clients who are actually a fit.

Read more

icon

Lawyers

8
min read

The Death of the Generic Contact Form: Data-Driven Alternatives That Convert

November 6, 2025

Generic contact forms waste marketing dollars and lose qualified clients, while data-driven, interactive pre-qualification converts more leads. Lawbrokr uses engagement and smart filtering to boost lead quality and reduce wasted time.

Read more

icon

Lawyers

7
min read

Why Law Firms Need Landing Pages for Every Practice Area (And How to Build Them Fast)

November 3, 2025

Practice-area landing pages convert better than generic forms because they speak to specific legal needs. Lawbrokr makes it fast to build these pages and turn more visitors into quality leads.

Read more

icon

Lawyers

8
min read

The Hidden Cost of "Free Consultations": Why Your Time Is Your Most Valuable Asset

October 29, 2025

Free consultations waste time when unqualified leads reach attorneys, but pre-qualifying prospects upfront prevents that loss. Lawbrokr filters out bad leads early so firms spend their time only on clients who are ready and qualified.

Read more

icon

Lawyers

7
min read

What Law Firms Don't Know About Web Traffic Conversion Rates

October 27, 2025

Most firms lose clients due to hidden conversion issues on their websites, not a lack of traffic. Fixing these barriers and using interactive workflows like Lawbrokr turns more visitors into qualified clients.

Read more

icon

Lawyers

6
min read

The Law Firm Marketing Audit: 12 Conversion Killers Hiding in Your Funnel

October 22, 2025

Most law firms lose clients because their websites create friction and fail to qualify visitors, but replacing outdated forms with interactive workflows can dramatically increase conversions. Lawbrokr helps firms turn existing traffic into more qualified leads without spending more on marketing.

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Lawyers

7
min read

Workflows vs. Chatbots: Why One Qualifies the Other Just Responds

October 16, 2025

Chatbots help law firms engage visitors quickly but fall short when it comes to qualifying leads. Lawbrokr’s interactive workflows go further by guiding prospects through structured, gamified experiences that capture detailed data, improve lead quality, and increase conversions.

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Lawyers

7
min read

The ROI of Pre-Qualification Software

October 13, 2025

Lawbrokr’s interactive pre-qualification software replaces outdated contact forms with engaging workflows that filter out unqualified leads and boost conversions. By capturing richer data and improving the client experience, law firms save time, lower costs, and win more clients.

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Lawyers

5
min read

Conversion Psychology for Law Firms: What E-Commerce Knows That Legal Doesn't

August 28, 2025

Law firm websites still act like digital business cards while e-commerce brands use psychology to build trust and drive sales. By applying those same tactics like personalization, social proof, and interactive intake, law firms can convert more visitors into clients.

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Lawyers

5
min read

The Gamification Shift: Why Legal Consumers Want to Self-Qualify (And How to Let Them)

August 26, 2025

By replacing outdated contact forms with interactive, mobile-friendly workflows, law firms can engage prospects, pre-qualify cases, and boost conversion rates up to 5x.

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Lawyers

5
min read

Why Interactive Workflows Outperform Traditional Contact Forms 3:1

August 21, 2025

Most law firms lose leads to outdated contact forms that don’t match how clients make decisions. Lawbrokr’s interactive workflows feel conversational, work seamlessly on mobile, and guide prospects with personalized questions, tripling conversion rates and delivering market insights that improve marketing and service strategy.

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Lawyers

6
min read

Pre-Qualification vs. Post-Contact Screening: The Revenue Impact Law Firms Miss

August 19, 2025

Most law firms lose clients to outdated contact forms that convert only 3–7%. Lawbrokr’s interactive workflows pre-qualify leads, boost conversions up to 5x, and give firms valuable data to win more cases from the same traffic.

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Lawyers

7
min read

How Interactive Workflows Beat Traditional Intake

August 7, 2025

Most firms are paying to drive traffic, but losing leads at the intake stage because generic forms just don’t cut it anymore. People want a guided, human-feeling experience—especially when dealing with legal stress. Interactive workflows like Lawbrokr’s help firms qualify leads faster, build trust early, and convert more visitors without spending more on ads.

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Lawyers

5
min read

From Bounce to Billable: Turning Website Visitors into Qualified Leads

July 31, 2025

Law firms don’t have a traffic problem, they have a conversion problem. Most visitors bounce because static contact forms feel cold and confusing. Replacing them with interactive workflows helps people feel guided, not pressured — and turns way more clicks into real leads.

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Lawyers

6
min read

Marketing Attribution Lie: Why Your Campaigns Aren’t Converting

July 8, 2025

Legal marketing metrics may look strong, but if leads aren’t converting, the problem lies in outdated intake - not your ads. Lawbrokr replaces generic forms with guided, interactive workflows that pre-qualify leads, improve conversion rates, and give firms the data they need to align marketing with real business results.

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Lawyers

6
min read

How Law Firms Waste 60% of Their Marketing Budget on Unqualified Leads

July 17, 2025

Law firms pour money into marketing, but outdated intake lets the best leads slip away. Lawbrokr changes that with smart, interactive pre-qualification that turns clicks into real clients.

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Lawyers

4
min read

The Opportunity Cost of Contact Forms: How Traditional Intake Kills Conversion

July 2, 2025

Traditional contact forms create friction, lack guidance, and lead to lost opportunities. Replacing them with modern intake tools helps law firms convert more qualified leads, gain better insights, and improve marketing ROI.

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Lawyers

4
min read

Why Your Google Ads Are Driving Dead-End Consultations

June 24, 2025

Law firms waste money on Google Ads when poor intake processes fail to convert clicks into clients. Outdated forms don’t engage or qualify leads, leading to high bounce rates and low ROI. Platforms like Lawbrokr replace static forms with guided, interactive workflows that pre-qualify leads, collect better data, and improve conversion rates, turning more traffic into real cases.

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Lawyers

5
min read

How to Optimize Your Chatbot Strategy

June 18, 2025

Chatbots alone can't fix a law firm's lead conversion problem. Real results come from integrating chat, phone tracking, and guided digital workflows. Lawbrokr helps firms do exactly that.

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Lawyers

4
min read

Using Data and Analytics to Improve Your Law Firm’s Marketing Performance

October 21, 2024

In today’s data-driven world, law firms that leverage data and analytics in their marketing strategies can gain a significant competitive edge. By analyzing key metrics and performance indicators, you can make informed decisions, optimize your marketing efforts, and achieve better results. In this article, we’ll explore how to use data and analytics to enhance your law firm’s marketing performance and drive growth.

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Lawyers

4
min read

How to Optimize Your Law Firm's Google My Business Profile

October 14, 2024

In today’s digital age, having a strong online presence is essential for law firms looking to attract new clients and grow their practice. One of the most powerful tools for improving your local online visibility is Google My Business (GMB). A well-optimized GMB profile can help your law firm appear in local search results, increase your chances of being discovered by potential clients, and provide key information about your services. In this article, we’ll explore how to optimize your law firm’s Google My Business profile to maximize its impact.

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Lawyers

2
min read

The Benefits of Blogging for Law Firms: Driving Traffic and Building Authority

October 9, 2024

In an increasingly digital world, establishing a strong online presence is essential for law firms looking to attract clients and build their brand. One of the most effective ways to achieve this is through blogging. Regularly publishing high-quality blog content can drive traffic to your website, enhance your firm’s authority, and ultimately lead to more client inquiries. In this article, we’ll explore the benefits of blogging for law firms and provide tips on how to get started.

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Lawyers

3
min read

Client Retention Strategies: How to Keep Your Law Firm’s Clients Coming Back

October 7, 2024

In the legal industry, building and maintaining strong client relationships is crucial for long-term success. While attracting new clients is important, retaining existing ones is equally vital. Repeat clients not only provide a steady stream of revenue but also contribute to your firm’s reputation through word-of-mouth referrals. In this article, we’ll explore effective client retention strategies that can help your law firm keep clients coming back.

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Lawyers

3
min read

Legal Industry Trends: What’s Shaping the Future of Law Firm Marketing?

October 2, 2024

The legal industry is undergoing significant transformation, driven by changes in technology, client expectations, and competitive pressures. As law firms navigate this evolving landscape, staying ahead of the latest marketing trends is crucial for attracting clients and maintaining a competitive edge. In this article, we’ll explore the key trends shaping the future of law firm marketing and provide insights on how your firm can adapt to these changes.

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Lawyers

3
min read

Using Video Marketing to Showcase Your Law Firm's Expertise

September 30, 2024

In the digital age, video marketing has emerged as one of the most powerful tools for law firms to showcase their expertise, connect with potential clients, and build their brand. With more consumers turning to video content for information and entertainment, law firms that leverage this medium can significantly enhance their online presence and attract more clients. In this article, we’ll explore how to use video marketing effectively to highlight your law firm’s expertise and drive business growth.

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Lawyers

2
min read

How to Create a Law Firm Marketing Plan That Delivers Results

September 25, 2024

In a competitive legal landscape, a well-structured marketing plan is essential for law firms aiming to attract new clients, build their brand, and achieve long-term success. A strategic marketing plan not only provides direction but also ensures that your efforts are aligned with your firm’s goals and target audience. In this article, we’ll walk you through the steps to create a law firm marketing plan that delivers measurable results.

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Lawyers

3
min read

Building an Effective Law Firm Website: Best Practices and Tips

September 23, 2024

In today’s digital landscape, your law firm’s website is often the first point of contact for potential clients. It’s more than just an online brochure—it’s a critical tool for building trust, demonstrating expertise, and converting visitors into clients. A well-designed, user-friendly website can set your firm apart in a competitive market. This article will explore the best practices and tips for building an effective law firm website that drives results.

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Lawyers

3
min read

The Role of PPC Advertising in Law Firm Marketing

September 18, 2024

In the highly competitive legal industry, law firms are constantly seeking effective ways to attract new clients and grow their practice. While organic search and content marketing are essential components of a successful digital strategy, Pay-Per-Click (PPC) advertising offers a powerful and immediate way to increase visibility and drive targeted traffic to your website. In this article, we’ll explore the role of PPC advertising in law firm marketing and provide insights on how to leverage this tool to maximize your firm’s success.

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Lawyers

2
min read

Local SEO for Law Firms: How to Dominate Your Market

September 16, 2024

In the highly competitive legal industry, standing out in your local market is crucial for attracting new clients and growing your practice. Local Search Engine Optimization (SEO) is a powerful strategy that helps law firms improve their visibility in local search results, ensuring that potential clients in your area can easily find and contact you. In this article, we’ll explore the key components of local SEO for law firms and provide actionable tips to help you dominate your local market.

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Lawyers

4
min read

How to Measure the Success of Your Law Firm’s Marketing Campaigns

September 12, 2024

In today's competitive legal market, measuring the success of your marketing campaigns is essential for ensuring that your efforts are driving the desired results. Without proper measurement, it’s impossible to know what’s working, what’s not, and how to optimize your strategies for better performance. This article will guide you through the key metrics and tools you need to effectively measure the success of your law firm’s marketing campaigns.

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Lawyers

2
min read

5 Common Marketing Mistakes Law Firms Make (And How to Avoid Them)

September 9, 2024

Effective marketing is essential for law firms looking to attract new clients, build their brand, and grow their practice. However, even the most well-intentioned marketing efforts can fall short if common mistakes are made. In this article, we’ll explore five common marketing mistakes that law firms make and provide actionable tips on how to avoid them.

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Lawyers

3
min read

Email Marketing for Law Firms: Building Trust and Growing Your Client Base

September 4, 2024

In the digital age, email marketing remains one of the most effective tools for law firms to connect with potential clients, nurture existing relationships, and grow their client base. When done right, email marketing can build trust, establish your firm as an authority in your field, and ultimately drive more business. This article will explore the importance of email marketing for law firms and provide actionable tips to help you maximize its impact.

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Lawyers

4
min read

The Importance of Branding for Law Firms: How to Stand Out in a Crowded Market

September 2, 2024

In today’s competitive legal industry, standing out from the crowd is more challenging than ever. With thousands of law firms vying for the same clients, having a strong and distinctive brand is crucial for attracting attention and building trust. But what exactly does branding mean for law firms, and how can it help you differentiate your practice? In this article, we’ll explore the importance of branding for law firms and provide actionable tips on how to create a brand that sets you apart in a crowded market.

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Lawyers

3
min read

Maximizing Your Law Firm’s Online Presence: A Step-by-Step Guide

August 28, 2024

In today’s digital-first world, having a strong online presence is essential for law firms looking to attract new clients and build their brand. However, simply having a website is not enough. To stand out in a crowded market, law firms need to implement a comprehensive online strategy that maximizes visibility, engages potential clients, and establishes authority in their practice areas. This step-by-step guide will walk you through the key strategies to enhance your law firm’s online presence.

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Lawyers

4
min read

Why Content Marketing is Essential for Law Firm Growth

August 26, 2024

In today’s competitive legal landscape, traditional marketing tactics alone are no longer sufficient to attract and retain clients. Law firms that want to stand out must embrace content marketing as a key component of their growth strategy. Content marketing involves creating and sharing valuable, relevant, and consistent content to attract and engage a target audience. This article explores why content marketing is essential for law firm growth and provides actionable tips for implementing an effective content strategy.

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Lawyers

3
min read

Top SEO Tips for Law Firms: Get Found by More Clients Online

August 21, 2024

In the digital age, having a strong online presence is essential for law firms that want to attract new clients and grow their practice. Search Engine Optimization (SEO) is a key component of any successful online marketing strategy, helping your law firm get found by potential clients who are actively searching for legal services. In this guide, we’ll explore the top SEO tips for law firms that can help you improve your search rankings and drive more traffic to your website.

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Lawyers

4
min read

How to Use Social Media to Attract More Clients to Your Law Firm

August 19, 2024

In today's digital age, social media has become an indispensable tool for law firms looking to attract new clients and build their brand. However, effectively leveraging social media requires more than just posting updates about your services. It involves a strategic approach that aligns with your firm's goals and the needs of your target audience. This guide will walk you through the essential steps to using social media to attract more clients to your law firm.

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Lawyers

4
min read

10 Marketing Strategies Every Law Firm Needs to Implement Today

August 14, 2024

In today’s competitive legal landscape, having a strong online presence is not just an option — it’s a necessity. Law firms must adopt effective marketing strategies to attract new clients and grow their practice. Below are ten marketing strategies that every law firm should implement to stay ahead of the competition.

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Lawyers

4
min read

The Ultimate Guide to Law Firm Marketing in 2024

August 12, 2024

As we move further into 2024, the landscape of law firm marketing continues to evolve at a rapid pace. To stay ahead of the competition and attract more clients, it’s crucial for law firms to adapt to new trends and technologies. This guide provides a comprehensive overview of the most effective law firm marketing strategies for 2024, helping you build a robust marketing plan that drives growth.

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Lawyers

3
min read

Revamping Your Law Firm's Marketing Strategy for the Modern Age

October 25, 2023

Law firm marketing is moving to digital strategies like SEO and PPC for better ROI. Budgets vary based on specialization and competition. Key strategies include website optimization, uniqueness, expertise showcasing, SEO, content engagement, and Google Ads.

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Lawyers

3
min read

Maximizing Lead Generation: The Power of Dynamic Workflows Over Static Forms

October 6, 2023

Dynamic workflows are proven to perform better than static forms in lead generation. Workflows engage users, gather richer data, and enhance personalization. Learn about user psychology and essential tips for creating effective workflows that yield high-quality leads and transform your lead generation strategies.

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Lawyers

4
min read

Unleashing the Power of AI in Ad Campaigns

October 2, 2023

AI is revolutionizing the advertising space by enabling personalized ad campaigns, optimizing ad spending, enhancing creative content generation, and providing predictive analytics and consumer insights. Responsible AI use in advertising is necessary to thrive in this evolving landscape.

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Lawyers

4
min read

Driving Business Growth Through Effective Ad Strategies

September 22, 2023

In today's highly competitive business landscape, advertising isn't just about getting your brand out there; it's about driving growth, reaching your target audience, and achieving remarkable results. Effective ad strategies can make the difference between a stagnant business and one that experiences exponential growth.

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Lawyers

4
min read

Exploring Google Local Services Ads for Lawyers

September 14, 2023

As potential clients increasingly turn to the internet to find legal services, lawyers need to adopt innovative advertising strategies to connect with their target audience. Google's Local Services Ads (LSAs) have emerged as a powerful tool for lawyers to enhance their online presence and attract local clients.

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Lawyers

3
min read

Leveraging Google Pay-Per-Click and Local Services Ads

September 12, 2023

Two powerful tools that can significantly boost a lawyer's visibility and client base are Google Pay-Per-Click (PPC) advertisements and Local Services Ads (LSAs).

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Lawyers

4
min read

Exploring Google Pay-Per-Click Ads for Lawyers

September 6, 2023

Pay-Per-Click (PPC) advertising has emerged as a potent tool in the legal profession's arsenal, offering the ability to reach a targeted audience and showcase legal expertise.

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Lawyers

4
min read

Rethinking Contact Forms

July 31, 2023

In the rapidly evolving digital landscape, law firms need to stay ahead of the curve to attract and convert potential clients effectively. One aspect that has lost its appeal over the years is the traditional "Contact Us" form.

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Lawyers

3
min read

The Evolution of SMB Law Firms: The Rise of the Chief Operations Officer

June 9, 2023

The legal landscape is evolving rapidly. This transformation is especially prominent in small and medium-sized businesses (SMB) law firms. One significant shift is the adoption of a new role: the Chief Operations Officer (COO).

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Lawyers

2
min read

Harnessing the Power of LinkedIn for Lawyers and Law Firms

June 5, 2023

In today’s digital age, having an online presence is essential for any business. For lawyers and law firms, LinkedIn can be a powerful tool to build relationships, network with potential clients, and showcase the firm’s expertise. Let’s take a look at how lawyers and law firms can make the most of this powerful platform.

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Lawyers

3
min read

Guiding Clients through the Buyer's Journey in the Legal Industry

June 1, 2023

The buyer’s journey is the process consumers go through to become aware of, evaluate, and ultimately purchase a service or product.

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Lawyers

2
min read

Enhance Your Legal Practice with Lawbrokr & MyCase 

May 10, 2023

We're thrilled to announce an exciting new integration with MyCase. This integration comes with a bundle of benefits to ensure that you efficiently streamline your workflow, improve lead quality, and increase productivity within your law firm. 

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Lawyers

2
min read

The Benefits of Networking for Lawyers and Law Firms

April 26, 2023

Lawbrokr expanded on its conversation with Steve Fretzin (Be That Lawyer), and provided further insights in this blog post; How to become an effective networker!

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Lawyers

2
min read

How Storytelling Can Help Your Law Firm Grow

April 21, 2023

Stories can be powerful tools for businesses, especially law firms. Storytelling is a great way to engage potential clients, build trust and credibility, and grow your business.

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Lawyers

2
min read

Why Short-Form Video is Essential to your Digital Marketing Strategy

April 4, 2023

Short-form video is an effective way for lawyers and law firms to market themselves in today’s digital world.

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Lawyers

2
min read

How To Build a Legal Brand

March 22, 2023

Building a legal brand is a critical step for any law firm or legal professional.

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Lawyers

2
min read

Leveraging Data Insights to Optimize Law Firm Marketing Spending

March 8, 2023

As competition in the legal industry continues to increase, law firms must look for ways to optimize their marketing spend and determine which clients they should focus on.

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Lawyers

2
min read

How Law Firms Can Benefit from a Dedicated Hyperlink

March 1, 2023

Law firms are constantly looking for ways to streamline and standardize their practice.

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Lawyers

2
min read

Utilizing Pre-screening Workflows to Improve Law Firm Operations

February 27, 2023

As a law firm, it’s important to maximize your time and resources in order to provide the most effective service for your clients.

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Lawyers

2
min read

How Landing Pages Can Help Your Law Firm Grow

February 15, 2023

Simply having a website is not enough to ensure success. Most successful businesses have one or more landing pages, and law firms are no exception.

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Lawyers

5
min read

How Pre-Qualification for Law Firms Improves ROI

January 18, 2023

Pre-qualification can help build income, experience and reputation—but just because you can represent a client doesn’t always mean that you should.

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Lawyers

2
min read

The Future of Law: What to Expect in 2023

November 30, 2022

As a lawyer, it is important to stay abreast of the latest developments, trends, and technologies that are shaping the profession.

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Lawyers

5
min read

Legal Intake Solutions: 5 Alternatives to Consider

November 16, 2022

For lawyers and law firms, client intake is an essential part of managing their business.

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Lawyers

2
min read

How Lawyers Can Convert More Leads Into Clients

October 19, 2022

Every lawyer knows that generating leads is essential to the success of their practice.

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Lawyers

4
min read

How to Increase your Clientele with Top of the Funnel Sales & Marketing Techniques

October 12, 2022

A great way to get new clients is through top-of-the-funnel sales techniques.

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Lawyers

min read

How Law Firms Can Meet Consumer Expectations

April 4, 2022

How legal services are delivered is changing. The adoption of technology—accelerated by the pandemic—affects how clients prefer to conduct business, and law firms need to keep pace.

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Lawyers

3
min read

The Power of Diversification

March 29, 2022

I bet this is the first blog you’ve ever read that just made you raise your hand!

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Lawyers

2
min read

The Value of Consistent Communication

February 21, 2022

When thinking about consistent communication, it usually means two things; repetition and frequency.

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News & Press

4
min read

Lawbrokr Launches Lawbrokr Enterprise and AI-Marketing Assistant to Improve Digital Intake

October 9, 2025

Lawbrokr launched Lawbrokr Enterprise to help partners boost law firm conversions, with Lawyer.com as the first pilot. The company also announced Justice, an AI marketing assistant now in beta.

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News & Press

3
min read

15 Startups Making Waves in Canada

March 27, 2023

In Canada, there is no shortage of innovative startups that are leveraging technology to bring value to consumers and disrupt traditional industries.

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News & Press

2
min read

Lawbrokr Releases Its First Legal Commerce Solution, The Lawbrokr Storefront. 

October 6, 2022

Today, Lawbrokr launches its first legal commerce solution, the Lawbrokr Storefront.

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News & Press

4
min read

Legal's First Customer Experience Platform Powered by Lawyers

April 7, 2022

Introducing Lawbrokr: Legal’s First Customer Experience Platform Powered by Lawyers

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News & Press

4
min read

Accessing Legal Services Should Be Easy and Straightforward

April 7, 2022

Introducing Lawbrokr: Legal’s First Customer Experience Platform Powered by Lawyers

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News & Press

4
min read

Clio Alum Launches Legal Tech Startup

January 24, 2022

Clio Alum Launches Legaltech Startup Lawbrokr To Match Consumers With Lawyers

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