Marketing for Law Firms: Where the Money Leaks After the Click
August 19, 2026
Law firm marketing often loses money after the click, not before it. Clio's research shows that many firms fail to respond to inquiries, provide clear next steps, or answer basic pricing questions. This article examines where marketing spend leaks across email, phone, websites, and intake, and recommends tracking substantive reply rate, information completeness, and cost per signed case instead of focusing primarily on traffic or lead volume.
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