Most firms measure cost per lead incorrectly by counting every inquiry instead of only qualified prospects, which wastes money and hides true performance. Pre-qualification tools like Lawbrokr fix this by filtering leads upfront and revealing the real cost to acquire clients who are actually a fit.
Traditional contact forms create friction, lack guidance, and lead to lost opportunities. Replacing them with modern intake tools helps law firms convert more qualified leads, gain better insights, and improve marketing ROI.
Legal prospects hire when they’re ready, not when they first need a lawyer. Firms that detect urgency, match intake to readiness, and respond fast convert more leads. Interactive pre-qualification captures clients at peak urgency.
