Lawbrokr vs. Google Forms

Lawbrokr offers a range of lead qualification features and capabilities specifically for law firms. Below are some of the key advantages that Lawbrokr has over Google Forms when it comes to legal workflows.

May 4, 2023

Purpose-built for legal

One of the most significant benefits of Lawbrokr is its legal-specific focus. While Google offers general-purpose forms, Lawbrokr, which is built by ex-Clio employees, is designed to meet the unique needs of legal professionals. Lawbrokr provides a level of purpose-built functionality that Google Forms simply can't match.

Heightened engagement. Improved conversion

Lawbrokr pre-screening workflows are presented in the form of a quiz. Research into consumer psychology has shown that a quiz experience is more fun and engaging than a traditional list-style form. As they click through Lawbrokr’s quiz-style questions, potential clients gain insights into their legal needs as well as a better understanding of the support a law firm can offer. This encourages them to move forward in their legal journey. By contrast, Google Forms are presented in a traditional list-style and are often perceived as lengthy and tedious.

Valuable data insights 

Lawbrokr provides valuable data that is specifically relevant to law firms including which legal marketplaces are driving the most leads, which practice areas are most in demand, as well as insights into which qualifying questions are performing well, and which aren’t. Google Forms’ general-purpose approach results in generalized data that is less useful to law firms. 

Brand customization

Lawbrokr offers more design and branding options than Google Forms. In Lawbrokr, legal teams can customize landing pages and workflows to reflect their brand and messaging. In contrast, Google Forms have limited customization, which can make it more difficult to create a consistent brand experience.

All-in-one platform 

Lawbrokr is an all-in-one platform that provides a range of features including landing page creation, pre-screening workflow customization and advanced data insights. By contrast, Google Forms only offers basic form and survey solutions, without the workflow features that are useful for legal professionals.

Lawbrokr for legal!

Lawbrokr acts as a front-end consumer-facing experience to the back-end tools law firms already know and love. As an add-on complement to tools like Clio, Lawmatics, and MyCase, Lawbrokr provides more legal-specific functionality that can be natively integrated with the tools they already use.