Featuring Ariana Dowlatshahi, Marketing and Outreach Manager, Protection Law Group
Lawbrokr has become the front door for all of Protection Law Group’s marketing campaigns. Every ad we run points to a Lawbrokr landing page, so instead of sending people to a generic site and hoping they call, we capture them right there.
Lawbrokr has helped tremendously with determining budget allocation and marketing spend. I can see clearly on my dashboard which campaigns are converting. From there, I can put budget behind what I know is working, and I can kill underperforming campaigns before they burn through our spend.
Prior to implementing Lawbrokr, our online responses were scattered across multiple channels. Now, Lawbrokr has helped our team grow and stay organized by keeping everything centralized.
Being able to build custom intake questions into our landing pages has been a huge help for our online campaigns. Our team can quickly identify which responses are qualified and save time on the phone.
As our volume increases, Lawbrokr keeps intake consistent, so nothing depends on remembering to follow up. We can see clearly what stage each potential client is in and keep things updated in real time.
Lawbrokr has made reaching out to our firm effortless. The pop-up features on the website and the landing page forms meet people where they are. They can start their inquiry by answering a few short questions rather than digging for a phone number.
When a potential client calls us after filling out an online form, we already understand their situation by the time we connect on the phone. The conversations are faster and flow better.
Prior to Lawbrokr, we had to use multiple platforms to get a landing page launched, and we had to allocate different phone numbers to each campaign to track where the responses were coming from. With Lawbrokr, all of that is centralized. I don’t need multiple platforms or phone numbers. I can see the exact return on each campaign, who’s filling out forms, where they drop off, and where they convert.
Since every campaign routes through its own landing page, I can tell precisely which ads and which messaging are bringing responses versus clicks. The Lawbrokr analytics page shows me which channels the responses are coming from and how many convert. From there, I can stick to what I know is working instead of guessing.
Running marketing for a law firm used to mean juggling a handful of tools and a different phone number for every campaign just to figure out what was actually working. Lawbrokr replaced all of that. Everything now runs through one platform, so I can watch a campaign in real time, see what’s converting, and move budget toward it without guessing.
We also learn a lot before anyone picks up the phone. The custom intake questions mean that by the time a potential client reaches us, we already know their situation, so the conversation picks up right where it should. It’s made us quicker, tighter as a team, and a lot more confident in the marketing decisions we make.
